List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENTS | PERFORMANCECRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Research international markets. | 1.1. Identify international marketplaces for potential expansion based on customer sales and target market information. 1.2. Identify regulatory and compliance requirements of international marketplaces. 1.3. Assess logistical requirements associated with trade in international marketplaces. 1.4. Research and evaluate key features of marketplaces to determine suitability and viability for business expansion. 1.5. Confirm international markets for expansion based on research findings. |
2. Plan international expansion. | 2.1. Plan compliance with local laws, taxes and customs related to chosen marketplace. 2.2. Identify logistics and fulfilment requirements and determine feasible solutions. 2.3. Plan localised digital marketing strategies for promotional and marketing activity within chosen marketplace. 2.4. Implement ecommerce platform modifications required to facilitate international trade including currency conversion and language translations. 2.5. Select suitable payment solutions that facilitate international trade. 2.6. Identify changes required to product packaging and pricing based on marketplace requirements. 2.7. Identify potential risks and issues related to international trade and document contingency plans to prevent or minimise impact. 2.8. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data. 2.9. Determine performance indicators for monitoring and reviewing performance in chosen market. |
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
research one international marketplace and analyse the following information to determine suitability for expansion:
cultural and social environment
customer profile and preferences
marketplace features
competitive environment
growth potential
financial considerations:
currency and exchange rates
payment infrastructures, preferences and systems
taxes and tax laws
logistics and fulfilment considerations
legal and regulatory compliance requirements
ethical considerations
trade agreements
risks versus opportunities
customs clearance
use the above findings to document a plan for expansion into one international marketplace detailing:
platform and systems requirements:
payment
security
risks and contingency plans
marketing and promotional plans
supply chain and logistics
product and pricing adjustments
performance indicators
resourcing requirements:
internal
third party
timelines.
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
major international marketplaces for trade outside of Australia
key considerations when planning entry into international marketplace:
cultural and social environment
customer profile and preferences
marketplace features
competitive environment
growth potential
financial considerations:
currency and exchange rates
payment infrastructures, preferences and systems
taxes and tax laws:
sales tax
import duties
transactional taxes
hidden costs
logistics and fulfilment considerations
legal and regulatory compliance requirements
ethical considerations
trade agreements
risks versus opportunities
customs clearance
suitability of products to local customer demand
strategies for developing customer trust, reputation and credibility
primary local language
local marketing and promotional strategies
supply chain and logistics for international trade:
product tracking
third-party logistic providers
fulfilment options
associated costs
delivery timeframes
customs and quarantine
shipping tax
third-party service providers relevant to international trade
international distribution:
laws
service providers, both domestic and international
supply logistics
packaging and labelling requirements
competitive pricing strategy for international markets
techniques to analyse international marketplaces and determine viability of trading within the marketplace
common risks associated with international trade and appropriate contingency strategies
tools for monitoring sales and performance in international markets.
Skills must be demonstrated in a service industries environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
information technology hardware and software
online information systems.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.